The repositioning brought the brand in line with the business behind it: confident, culturally relevant and impossible to confuse with anyone else.
Built around a philosophy of heritage with an edge and Born To Party energy, the new identity shifts the conversation away from services and towards desire, reputation and brand value.
Outcome
Van Wyck & Van Wyck is one of New York’s most renowned event agencies, creating celebrations for clients including Amal and George Clooney, Beyoncé, Madonna, Gwyneth Paltrow, Katy Perry, and multiple U.S. presidents.
Despite its exceptional reputation, the brand no longer reflected the level of creativity, influence and expertise behind the business.
Through a comprehensive strategic review, we redefined the agency’s positioning, developed a new brand framework and translated it into a complete rebrand, including website redesign, social media refinement and a cohesive visual identity.
Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining.
