The result is a brand built around flexibility rather than formula. Using a blueprint-inspired visual system, the identity adapts to the personality of each client while remaining unmistakably Workshop.
Corporate in audience. Creative in spirit.
Distinct from Van Wyck & Van Wyck, yet clearly part of the same world.
Outcome
While Workshop shares the same spirit as Van Wyck & Van Wyck, it serves a very different audience. The challenge was to create a brand that clearly speaks to the corporate world without losing the energy, confidence and cultural edge that defines the broader group.
At the heart of the strategy was a simple belief: We don’t have a way. Our way is your way.
Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining. Be a Brand. Stop Explaining.
